Sanabil
Our Story

Who Are We

The Story

Established in early 2023, Sanabil's founders identified a critical paradox in East Africa: while mobile phone ownership was nearly universal, more than 80% of users still relied on feature phones.

We offer smartphones for under 10% upfront, helping users build credit via payment-linked unlocking — bridging the digital divide one device at a time.

Sanabil retail store

Our Mission

Bridging the digital divide with affordable smartphone financing.

Our Vision

A digitally empowered region where modern tech is accessible to everyone.

What Drives Us

Our Core Values

Accessibility

Technology for everyone, regardless of income or location.

Trust

Transparent and fair device financing with absolutely no hidden costs.

Innovation

Simple, tech-driven solutions that solve real, everyday problems.

Empowerment

Building long-term financial and digital inclusion across communities.

Leadership

Key People

Abdulrahman Ali

Abdulrahman Ali

Founder & CEO

A serial entrepreneur, Mr. Ali has founded multiple FinTech companies including PaySii. With an MBA from the University of Wales and a BSc. Computer Science from Benadir University, he currently leads Sanabil Company from Mogadishu.

Abdullahi Hassan

Abdullahi Hassan

CFO

Mr. Hassan serves as group CFO, handling strategic financial planning, risk and collections management. A former auditor at a large commercial bank, he holds an MBA and BBA degree, based in Mogadishu.

Farhan Abdi

Farhan Abdi

Division Manager, Somaliland & Ethiopia

Farhan Abdi manages both the Somaliland division and Somali Regional State of Ethiopia division. Based in the Somaliland Division Head Office in Hargeisa.

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Abdulaziz Abdulhakim

Division Manager, Puntland

Abdulaziz Abdulhakim manages the Puntland division. Based in the Puntland Division Head Office in Garowe, Puntland State of Somalia.

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Yonis Salad

Division Manager, South Central Somalia

Yonis Salad manages the South Central division. Based in the South Central Division Head Office in Mogadishu, Somalia.

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